Maamoul W Dates
Services Provided:
Oryxad provided full branding services for Maamoul W Dates, a startup specializing in oriental sweets. The comprehensive branding process included developing a consistent brand message, visual identity, and personality that aligned with Maamoul W Dates’ values and resonated with its target audience. Oryxad created a brand name, logo, color palette, typography, imagery, and a brand guideline, as well as a brand strategy that outlined the brand’s unique selling proposition, target audience, and positioning in the market. Oryxad also created the brand’s social media pages, social posts and paid advertising through Facebook Ads and other promotional efforts that aimed to increase brand awareness and recognition. The goal of the full branding process was to establish a strong and memorable brand identity that sets Maamoul W Dates apart from competitors and attracts loyal customers
Awareness Campaign
Oryxad provided marketing services for the Maamoul w Dates brand, aiming to create awareness and promote the health benefits and unique taste of the traditional Middle Eastern pastry. To achieve this goal, Oryxad used various social media platforms, including Instagram and Facebook, to create visually appealing posts with compelling calls-to-action. They also utilized targeted advertising to reach potential customers who are likely to be interested in Middle Eastern cuisine, desserts, or Ramadan celebrations. This approach allowed Oryxad to successfully capture the attention of their target audience and increase the market penetration of the Maamoul w Dates brand.
Ramadhan Campaign
With the arrival of the holy month of Ramadan, Oryxad launched a new campaign to promote Maamoul w Dates as the perfect dessert for Ramadan and Eid celebrations. The campaign focused on the traditional Middle Eastern pastry’s role as a staple dessert during the holy month and aimed to raise awareness of the health benefits and unique taste of Maamoul w Dates. Oryxad utilized various marketing techniques, including social media platforms like Instagram and Facebook, to create visually appealing posts and ads that targeted individuals interested in Middle Eastern cuisine and desserts. By promoting Maamoul w Dates as the ideal dessert for Ramadan and Eid celebrations, Oryxad aimed to increase the demand for their product during the holy month and beyond.
Social Media Posts for Ottawa Bazar Event Promotion
As part of their marketing efforts, Oryxad created branded social media posts to increase customer engagement and promote the upcoming Ottawa Bazar event. The posts included visually appealing graphics and catchy captions that highlighted the Maamoul w Dates products that would be available at the event. By leveraging social media platforms like Instagram and Facebook, Oryxad aimed to attract potential customers who were interested in Middle Eastern cuisine and desserts and encourage them to attend the Ottawa Bazar event. The social media posts allowed Oryxad to effectively communicate with their target audience and increase their brand awareness in the local community.
Valentine's Day Campaign
To expand their customer base and promote the versatility of Maamoul w Dates as a dessert for various occasions, Oryxad launched a Valentine’s Day campaign featuring their traditional Middle Eastern pastry. As part of the campaign, Oryxad created an Instagram Reel that showcased homemade Maamoul w Dates, alongside images of deserts and veiled girls celebrating together. The video contained a mix of happy emotions and nostalgia, with an oriental song playing in the background. By utilizing social media and creating engaging content, Oryxad aimed to attract a wider audience and showcase the unique cultural significance of Maamoul w Dates as a dessert for Valentine’s Day and other celebrations. The use of an Instagram Reel allowed Oryxad to effectively convey their message and connect with potential customers in an entertaining and memorable way.
The Brand Logo
